Vera Bradley’s distinct paisley quilted designs are characteristic of the brand and unlike any competitors in the industry. From rolling suitcases, duffel bags and backpacks, to purses, evening clutches and make-up kits, Vera Bradley has a product on the market for nearly every traveling need; and then some.
Along with their assortment of luggage, purses and bags, their accessories line has grown tremendously. Their popularity and positive reputation for manufacturing quality and functional products has created a loyal customer fan base including celebrities, college students, young girls and women of all ages. With new styles and color patterns for each season, it is no wonder the company has flourished over the past 25 years.
About Vera Bradley
Vera Bradley was created in 1982 by Patricia Miller and Barbara Bradley Baekgaard. The two friends were vacationing together and noticed a complete lack of feminine-looking luggage while at the airport. They felt that women should be given the option to buy stylish luggage at an affordable price. Miller and Baekgaard created the brand Vera Bradley, named after Baekgaard’s mother. Located in Fort Wayne, Indiana the Vera Bradley Company has since learned to manufacture and market their products, creating a loyal customer base, making their business a true success.
A Variety of Vera
Variety is important to women, especially when shopping for a product that reflects their individual style. Vera Bradley offers an assortment of design patterns, colors and bags to choose from. New color patterns are introduced each season, and depending on the time of year, can be vibrant and colorful or warm and demure in hue.
Each color pattern is given a specific name based on the color scheme. This fall’s pattern line-up includes:
- Espresso, a deep chocolate brown
- Night Owl, which features small embroidered owls amidst a dark blue background, accented with red floral prints
- Caffé Latte, a creamy light brown, cream and black paisley print
- Frankly Scarlet, a bandana-like print of scarlet and pink
- uccini, a colorful floral print against a dark background.
Classic patterns and consumer favorites include: Yellow Bird, Kensington, Peacock, Java Blue, Pinwheel Pink and Mod Floral Blue.
The bags and luggage are also named to describe the different styles and designs. Popular styles include: Lil’ Hipster, Adjustable Shoulder Bag, Tote, Super Tote, Small Tic Tac Tote, Oh Baby Bag, Wristlet, Bowler, Weekender, Miller Bag, Cool Keeper, Large Duffel, Out to Lunch, Katie, Backsack, Messenger and Backpack to name a few. All bags, luggage and accessories are available in every color pattern and design.
Accessorizing with Vera
A company created by women for women knows that women enjoy shopping for accessories. The company used this to their advantage by adding useful accessories to their already popular product line, including the Vera Bradley My Home collection, personal stationary, tableware and rugs. As a result, according to Verabradley.com, Vera Bradley has earned the reputation as a true leader in the gift industry.
Other Vera Bradley extras include: cell phone holders, luggage tags, umbrellas, beach towels, coin purses, wallets, eyeglass and sun glass cases, checkbook covers, curling and straightening iron holders, placemats, napkins, dog collars and dog leashes. For a complete list of accessories and gift ideas visit verabradley.com.
By partnering up with other companies such as Andrea by Sadek, Crabtree & Evelyn Bath and Body, Lifeguard Press, Marcella Fine Rugs and Ricardo Beverly Hills, Vera Bradley has increased their popularity and accessibility to customers.
Vera for All Ages
Although the quilt-like patterns may seem old fashioned, the style has proven to be a casual, comfortable and popular style for all ages. According to Verabradley.com, Vera Bradley bags have been featured in numerous fashion magazines including Health, O, The Oprah Magazine, Life & Style, Deseret Morning News, Traditional Home, Modern Bride, US Weekly, Time Out Chicago and New York Post to name only a few. The media coverage continues with a spotlight on The Today Show and in scenes from the hit ABC series Desperate Housewives.
Celebrities Kerry Washington, Jaime Lynn Spears, Kate Walsh and Naomi Campbell have been photographed sporting Vera Bradley handbags and purses.
From the tabloids to the airport, Vera Bradley patterns can be spotted all around. Whether you are planning a long vacation, a short weekend trip, or preparing to go back to school, Vera Bradley has a bag for your journey.
Vera Bradley products can be found in selective gift shops and boutiques or purchased online at verabradley.com.
